Marketing for Holistic Healers

FTC Cracks Down on Bloggers

From Blog.com The FTC has announced that bloggers who don't disclose that they've received money or freebies to review a product can be fined up to $11,000. ReadWriteWeb has the text of the guidelines as a Scribd document and says "there can be no doubt that marketers regularly approach independent bloggers (and especially mommy bloggers) with freebies." However, as Wired.com's Epicenter points out, it's tough to figure out who the rules apply to, since "established review sites" like Consumer Reports don't have to disclose freebies: "the hardest question of all in an age where everyone has access to an online printing press, how can you distinguish a professional site from an amateur one?" And Marketing Pilgrim says another gray area is "where do you post the disclosure-does it have to be within the post, or is a 'disclosures' page sufficient--and, do you have to disclose what you received in compensation?" >>Read more here

Money and Marketing, when no means YES

Standing here wanting my attention is the young girl who felt shame for having money. They nicknamed her "Rich Mitch" because her family suddenly 'had money' that afforded her the opportunity to take painting classes on Tuesday nights. Money made her different from her friends. She is 12 years old.

Standing here wanting my attention is the twenty-one year old woman visioning her dream. Before she even graduates from design school a client writes her a $15,000 check. Two weeks worth of work she makes $3,000. Money made her different from her friends.

Three years later at 24 years of age she takes a risk, starts her own business; a client hands her $15,000 dollar check. Holding a solid intent, she sets the path by marketing her gifts. She experiences so many miracles. The money starts flows in because of her vision... In three years she bills half a million dollars...$500,000. Six figure income. Money made her different from her family.

She was not comfortable with being different, creating and having money flow so easily to her. The innate power to manifest money from her vision scares her. She spends it as fast as it comes in. She takes care of others. Never pays herself. She NEVER EVER gives herself credit or honors the spirit of  good fortune and "good" money.

"When an individual becomes too one-sided, too separated from the depth and truth of human experience, something in the psyche rises up and moves to restore authenticity. The breakdown momentarily sets life free from demands of ordinary reality and activates a profoundly spiritual process, an inner rite of passage with its own healing end."--- quoted in "The Heroine's Journey" by Maureen Murdock

The Money, marketing and soul intensive with Kendall SummerHawk* kicked my butt all over the place with the issue of healers making "good" money. Kendall is all about connecting with the divine feminine within and saying "Yes" to the magic.

By the second day I healed the soul loss around my money issues- having money, making money, money making me 'different' which stopped me from teaching.

Unhealed I would be infecting and transmitting the same "money consciousness" to my students. I invite you to really think about that statement for a minute...

How does your money conscious impact the people you serve?

And that my friends is why Spirit cleared the path for me to attend the MMSI session. I've witnessed one too many friends and colleagues, well trained heart-centered gifted teachers barely make a living with their healing gifts. They write a book that goes no where. They have a gift but either they want to hide and/or don't want to be seen. And that is just plain wrong.

Are you saying no to money, when you really want to say yes? What ways is your "no to money" showing up in your personal and professional life?

Things will be shifting a bit here at Marketing for Healers. I'll be teaching the blueprint of what it means to say YES-

Yes to the magic!
Yes to a successful thriving healing practice.
Yes to multiple streams of income.
Yes to collaboration and joint ventures with others of like mind and heart.

A strong YES! that gives you permission to make 'good' money in service with the gifts God gave you and the community you serve. Stay tuned. Subscribe now and join my journey as I launch Marketing for Healers- be seen by choice, not by chance.

Rev. Michele Lessirard, C.Ht. is an authentic initiated wisdom teacher. Since 1995 she has preformed hundreds of soul retrievals, teaches through out the United States and is recognized for her ability to communicate the visible elements with the invisible- the spiritual aspects of you that are mirrored through your day-to day relationships with family, home and work.

As a trained facilitator in the SoulCollage® process, Michele invites you to create twelve SoulCollage cards which represent the energy (archetypes) of astrology. Then by years end you’ll have deepened your own awareness of the 12-around and have twelve New Moon SoulCollage® cards to work with, journey to for guidance.

*IMHO Kendall SummerHawk carries a strong heart-centered energy much like my mentor Sandra Ingerman. Sandra's Sun sign is Capricorn= structure, responsibility. and Kendall's Sun sign is Taurus= value related to self-esteem and self-worth. Coincidence- I think not.

It is an honor to be in the presence of gifted teachers who motivate and support me teaching you being a better you.

Marketing tip- comment and be seen

Are you a lurker? A looky-loo? Do you read a blog and never comment?

Your challenge? This week comment on five blogs that you read, that's right five. Say something nice, comment on the author's ability to hold your attention, why did you stop by. If you are a fan let the person know.

First off it's a polite thing to do...second you get the opportunity to leave bread crumbs. When you comment your name and website becomes a click-able link. Leave a crumb trail back to your site, connect and be inspired.

Marketing tip- use your email address

Your email address can drive clients to your website.

If you are still using a free email account like hotmail, yahoo or aol it's time to rethink your marketing strategy.

Setting up an email address with the name of your website, i.e. myname@mywebsite.com is a way to showcase your work, when you send an email there's automatically link to your website.

Don't forget your favicon

What's a Favicon? Open up your browser to your website or blog, look to the left of the url. There's a little picture to the left of your website url, that's a favicon. It's a small detail that can be overlooked, yet so easy to create.

Here is a great site that explains how to create your own Favicon in more detail.

  Favicon Generator and Gallery

For Typepad bloggers to replace the Lilypad logo:

• Create your favicon [16 px] either with the generator above or with your own image program.
• Save the file with .jpg extension
• Use Irfanview to open your .jpg file and then save it as an .ico file.
• Rename your .ico file to favicon.ico  --  not FAVICON.ICO, not Favicon.ico, not FaViCoN.iCo, but favicon.ico
• On Typepad's Dashboard go to Library>File Manager
• Upload the favicon.ico image to your blog's File Manager.
• Open up your blog and the url now has the icon.

If you don't 'do' your own website, then ask the designer who creates your logo to remember the fav-icon.